Archive for category Multimedia Articles

Say No More

nurse_patch

Dustoff is a US Air Ambulance Flight Medic Unit, just in case you don’t know, graphics do help, don’t it.

Meng

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Using Graphics- Comics

Comics have been around forever, at least as far back as my memory got initially formatted and started to take in data. There is no doubt that everybody loves comics, but why? The answer is easy, because it is easy and fun to read. You not only enjoy the graphic, but most importantly, it gives you a clear picture of the artist’s (or author’s) vision. This is exactly the point you want to use comics to communicate with your audience, whether the audience is your employee or a prospect.
Let’s first look at how the comics will benefit your safety training, and later we will talk about using comics to advertise your products or services.
I don’t think I need to reiterate how important safety training is. Anybody who runs some kind of shop, operates any type of machinery, or tool would agree with me that you can’t operate without safety training. Everybody’s life and job depends on the proper safety training. One question is how do you get the message across to your employees in safety meetings or even on your bulletin boards. One option is to use comics. First of all, comics can be used to attract the employees’ attention, and the story will highlight the points that you want to get across, it is much easier for user to follow when you have a picture, and comics make it more interesting and engaging compared to those which just use text. Best of all, the graphic element pinpoints the location and shows procedures much more precisely than simple textual descriptions. You can see from the comics below just how easy it is to convey an idea through comics.
>Here at Hawk, we have a very talented artistic team that can take your ideas and turn them into a program that both your boss and your employees will appreciate.

Click on the image to enlarge or download.

Lockout Tagout

Lockout Tagout

Lockout Tagout

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Caricature

I seldom advertise our art department’s artistic talent and graphic design capability, because most of our art works are used to support and to illustrate the technical issues, I will try to post more of our “artistic” side to show you that, our artists are multi-talented, they not only produce very technical, challenging animation or drawing, but also the fun stuff. For example, caricatures, shown below, caricature is a very unique and powerful visual element to distinct  your business from the rest of the crowd. Imagining open up a thick yellow page book, what do you first spot? Those ads that have graphics, further more, if you have an unique caricature to represent your business, your ad is guaranteed to get the first attention, and that, everybody knows that is a very good thing.

I enjoy doing these caricature drawings, it is an unique experience, it’s fun when you bring up their characteristic facial or physical features and amplify it to a funny crazy way , the most fun part is that when you finish drawing and show it to other people, and they all say, “Yep, that is so him/her”.

Next time, I will talk about using comics to help you convey your ideas.

Meng

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